How We Choose Our Brand Partners

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27 Feb 2024

People Often Ask How we Find Our Amazing Brand Partners, and we Thought we’d Fill You in on Our Brand Partner Criteria


At Circle Furniture, our top priority when selecting brand partners is to discover brands that will foster a happy and healthy home environment. When picking brand partners, we prioritize working with family-owned businesses, as we believe in fostering relationships built on trust and tradition. Additionally, we have a preference for partnering with U.S.-based companies, particularly those located in New England, where we aim to support local craftsmanship and innovation.


We Look for Furniture Brands with Shared Values


We take our brand partnerships very seriously. First and foremost, we prioritize quality, ensuring that each piece is meticulously crafted to meet our standards. Secondly, sustainability is a key factor we consider in selecting our brand partnerships, ensuring that our products are not only well-made but also environmentally friendly. Thirdly, we pay close attention to design style, curating brand partners with a modern and sleek aesthetic that we're confident you'll adore.


Our commitment to these principles is reflected in our rigorous vetting process, ensuring that every brand we collaborate with aligns with our values. Finally, we understand the importance of value, and we diligently work to bring partners to the table who offer both quality and affordability. Now, let's delve into the procurement process with insights from our VP of Buying, Laura Nickerson.


A Commitment to Sustainable Practices


At the heart of our mission is a deep commitment to sustainability. We're passionate about partnering with brands that share our values and prioritize eco-friendly practices, especially when it comes to crafting furniture. We have a soft spot for U.S.-based brands, especially those in the northeast, as supporting local businesses reduces emissions and strengthens our communities. We're mindful of the environmental impact of long-distance shipping, which is why we prefer suppliers who minimize their carbon footprint.



Beyond locality, we look for brand partners who actively support reforestation and use fabrics from domestic mills. Some of our brand partners go above and beyond by owning their forests, demonstrating a deep commitment to maintaining a thriving environment through responsible management. When it comes to hardwood furniture, like bedroom, dining, occasional, and office pieces, we're all about locally-made products with sustainable finishes. By choosing water-based over oil-based options, we're doing our part to protect the planet while furnishing your space beautifully.


A High Regard for Style and Craftsmanship


Our team seeks out brand partners who share our modern yet natural style, ensuring that each piece exudes a sense of tranquility and sophistication. We carefully select items that will transform your home into a sanctuary or spa-like retreat, infusing it with a fresh and calming vibe. We are drawn to sleek, simple designs with clean lines, favoring natural wood tones and soft, neutral colors. When curating dining room furniture, we look for brands that offer live edge tables, cozy seating options, and textured fabrics, all contributing to a harmonious and inviting atmosphere.



Quality craftsmanship, including sturdy joinery, is paramount to Circle, as it guarantees the longevity and durability of each piece. And above all, comfort reigns supreme, with every selection designed to envelop you in warmth and coziness.


Our skilled team of interior designers at Circle Furniture possesses extensive knowledge about each of our brand partners. They're eager to assist you in discovering pieces that perfectly complement your style, values, and budget. Whether you're seeking to furnish a space exclusively with one vendor's offerings or mix and match from various brand partners, our skilled designers stand ready to lend their expertise. Reach out to us at 978.567.7945 to schedule a complimentary home design consultation with one of our talented interior designers today.

Author: Guest Author